Creuna and InfinIT are hosting the leading conference on how digital transformation and customer experience are changing the B2B industry. The day will be packed with inspiration from best-in-class companies coupled with thought-provoking speaks from start-ups and scientists. It’s basically the perfect professional getaway.

Digital transformation is still the hottest potato at the executive boards of any given B2B company. Very few have managed to crack the code and open up the countless possibilities that successful digitalization entails. At B2B Xperience 2020, you'll hear from some of the transformational front-runners.

The term ‘digital transformation’ has been used too much and too vaguely. Everyone and their mother, grandmother, and dog seems to have their own definition of the term, which makes it difficult to grasp and therefore difficult to utilize properly.

Our take on the matter is that digital transformation is deeply intertwined with customer experience. That’s why this conference primarily focuses on the changes that happen in relation to the customers. That means that it covers everything from sales, marketing and eCommerce to new business models, product development and general go-to-market strategies.

Real experiences and real takeaways

The conference is a fast-paced day of solution-oriented inspiration that functions in the interplay between abstract strategy and concrete practice. You will take home both new inspiring theory and a whole bunch of new pointers for your digital to-do list.

The primary components of the conference are genuine, reflective stories from the battlefield – tangible cases and real experiences; for better or for worse. The speakers are hand-picked to cover everything from big-player enterprises to medium-sized B2B companies.

The chosen cases will be garnished with the newest knowledge from Danish scientists and inspirational power-talks from innovative entrepreneurs. It’s a strong match-up of relevant trends and direct pointers that should keep you engaged throughout.


08:30 – 09:00  Arrival, breakfast and immense amounts of coffee

09:00 – 09:15  Welcome! So what's this all about?

09:15 – 09:45  Henrik Helsinghof, Director of Agreement Sales @ VIKING

09:45 – 10:15  Nanna Lundsgaard, Senior Director of Engineering @ Danfoss

10:15 – 10:45  Henrik Pedersen, Head of Visual Computing Lab @ The Alexandra Institute

10:45 – 11:00  Put some coffee in your cup, and wake up!

11:00 – 11:30  Lars Elkjær, Director of eCommerce & Digital Channels @ Vestas Wind Systems

11:30 – 12:00  Morten Barkholt & Lasse Staffensen, Lead UX Consultant & Lead Insights/Analytics Consultant @ Creuna

12:00 – 12:30  Henrik Juul Nielsen, Director Innovation Management @ Grundfos

12:30 – 13:15  Time to munch some lunch!

13:15 – 13:45  Mary Apostolaki, Head of Innovation Academy & Business Accelerator @ Accelerace

13:45 – 14:15  Jan Damsgaard, Head of Department of Digitalization @ Copenhagen Business School

14:15 – 14:45  Bjarke Mads Sejersen, Head of Digital @ SATAIR

14:45 – 15:00  You need more coffee, don't you?

15:00 – 15:30  Luise Bang, VP, Head of Intelligent Enterprise @ Bombardier

15:30 – 16:00  Salahdin Mabtoul, Global CRM Business Development Manager @ Abena

16:00 – 16:30  Stine Mølgaard, Co-founder @ Radiobotics

16:30 – 16:45  Closing thoughts and thank-you's

16:45 – 17:30  Expand your network. There might even be alcohol!

Please note that the program is subject to change.

Date and time

10 September 2020
8:30 – 17:00


Kalkværksvej 12
8000 Aarhus C


Free participation for InfinIT

Companies involved in InfinIT* can participate for free! You need a code to register in Eventbride on Creuna's webiste.

Get your registration code by sending an e-mail to Marie Rørdam Fenger.

*You subscribe to InfinITs newsletter or are engaged in one or more of our Theme groups.


Early Bird Ticket
DKK 1,495.00 (excl. VAT)
Sales end on Aug 12, 2020

Standard Ticket
DKK 1,995.00 (excl. VAT)
Sales end on Sep 10, 2020

The conference is aimed towards production companies, but B2B companies working with service, sales or IT are also obvious participants. This target group will also be reflected in the speakers that we invite.

Organisationally, the conference primarily addresses decision makers. It doesn’t necessarily has to say CEO on your business card, but you should have a say when it comes to your company’s digital transformation. If you have that in place, it’s less important if your main field of interest is marketing, sales, digital, eBusiness, innovation, or business development.

  • Relevant insights into the interplay between digital transformation and customer experience
  • Honest and solution-oriented cases that give you concrete advice
  • Inspirational stories and trendy theory that will push your processes further
  • All the cake and coffee you can possibly digest

Marie Rørdam Fenger

If you have any questions about this event, please contact Marie Rørdam Fenger

The conference is organised by Creuna, InfinIT and Digital Business Transformation.